Predictive Personalization – is Big Data becoming Big Brother?

As the newest member of the Tahzoo team, I learned quickly that creating personalized customer experiences is something that my new employer excels in. But, wearing my “newbie” hat, I got to thinking – is it possible to take personalization even further? Every marketer today understands the value of Predictive Personalization, also referred to as … [ read more ]

Predictive Personalization – is Big Data becoming Bi...

As the newest member of the Tahzoo team, I learned quickly t... Read more

September 30, 2014


Stop Asking Millennials, Hire Them

mil·len·nial miˈlenēəl noun 1. a person reaching young ... Read more

September 26, 2014


Is Innovation like sex – wishing we did it more?

Innovation isn’t a new buzzword. In fact it might be the o... Read more

September 24, 2014


Content Marketing, Strategy and the Grubby Business of...

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September 18, 2014


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September 11, 2014


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September 9, 2014


Who Made Your Labor Day Experience?

Where did you spend Labor Day? The day we celebrate “the A... Read more

September 5, 2014


Virtual Ethnography: A Story about tigers, the Interne...

To study the tiger, go to the jungle, not the zoo.  That’... Read more

August 28, 2014


A day at the ‘zoo, why not? It’s our birthday

There has been a gathering in DC, as all of Tahzoo (or as pe... Read more

August 27, 2014


How to throw a fabulous “friend-centric” experienc...

I love to cook and entertain. I enjoy nothing more than havi... Read more

August 26, 2014


A Master Symposium on SDL Customer Experience Cloud

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August 22, 2014


The Fair Exchange: A Business Model for Successful Cus...

One of our core principles at Tahzoo is the idea of the Fair... Read more

August 18, 2014


How you use your digital experience solution is more i...

Forrester Research put out its first ever Wave® report on D... Read more

August 13, 2014


This isn’t go-live, this is launch.

Those fabulous folks in their black turtlenecks at the desig... Read more

August 8, 2014


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July 29, 2014


To Sell Innovation, it Takes Understanding How People ...

I read an excellent article today on the Harvard Business Re... Read more

July 22, 2014


Content Strategy Maturity Requires the combination of ...

The Business Marketing Association (BMA), Forrester Research... Read more

July 21, 2014


Check out "Marketing Faces a Publishing Problem" in CM...

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July 18, 2014


Innovation coming from Politics, An unlikely place o...

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July 16, 2014


They Say You Have to Spend Money to Make Money, is it ...

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July 8, 2014


Social Intelligence Can Drive Customer Experience

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July 1, 2014


Some Big Agency Executives are still missing the point

I read a piece this morning in Ad Age from Frank Bauer, the ... Read more

June 25, 2014


The Holy Trinity for Customer Experience

I’ve been reading a lot of different software vendors who ... Read more

June 19, 2014


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June 13, 2014


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June 9, 2014


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May 9, 2014


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February 27, 2014


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Parallax: A technique used to create the illusion of depth a... Read more

February 17, 2014


How Chipotle is using Content Marketing to Change the ...

Chipotle has a problem: a lot of their customers don’t kno... Read more

February 5, 2014


On Methods of Data Collection

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January 23, 2014


Landing Pages vs. Dynamic Web Personalization

I was recently asked by a client, why they should implement ... Read more

November 21, 2013


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When it comes to personalizing the experience a customer has... Read more

November 15, 2013


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November 8, 2013


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October 15, 2013


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Customer engagement is not about casting a wide net, it’s ... Read more

October 10, 2013


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Obvious marketing statement #1: customers creating content o... Read more

September 3, 2013


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August 24, 2013


Optimize this! A look at how to improve your Web/Multi...

In the marketing world today it’s rare to find an article ... Read more

August 13, 2013


Embracing the Digital Future

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June 14, 2013


Tahzoo is proud to be as sponsor at SDL Innovate 2013

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June 13, 2013


Implementing SDL Tridion: Getting It Right the First T...

So you have made a considerable investment in SDL content ma... Read more

June 6, 2013

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