Virtual Ethnography: A Story about tigers, the Internet and driving relevant customer experiences

To study the tiger, go to the jungle, not the zoo.  That’s a classical mantra among researchers. In this age of the omni-present, omni-channel individual, the jungle is the Internet, which can be very broadly defined as including the web, the Internet of things and ultimately any situation where there is engagement, interaction and communication […]

John Kottcamp by

Virtual Ethnography: A Story about tigers, the Interne...

To study the tiger, go to the jungle, not the zoo.  That’... Read more

August 28, 2014

 

A day at the ‘zoo, why not? It’s our birthday

There has been a gathering in DC, as all of Tahzoo (or as pe... Read more

August 27, 2014

 

How to throw a fabulous “friend-centric” experienc...

I love to cook and entertain. I enjoy nothing more than havi... Read more

August 26, 2014

 

A Master Symposium on SDL Customer Experience Cloud

We had a special guest at Tahzoo this week – Dominique... Read more

August 22, 2014

 

The Fair Exchange: A Business Model for Successful Cus...

One of our core principles at Tahzoo is the idea of the Fair... Read more

August 18, 2014

 

How you use your digital experience solution is more i...

Forrester Research put out its first ever Wave® report on D... Read more

August 13, 2014

 

This isn’t go-live, this is launch.

Those fabulous folks in their black turtlenecks at the desig... Read more

August 8, 2014

 

Who wants to increase conversions by 240%

Marketingsherpa just released a chart showing overall conver... Read more

July 29, 2014

 

To Sell Innovation, it Takes Understanding How People ...

I read an excellent article today on the Harvard Business Re... Read more

July 22, 2014

 

Content Strategy Maturity Requires the combination of ...

The Business Marketing Association (BMA), Forrester Research... Read more

July 21, 2014

 

Check out "Marketing Faces a Publishing Problem" in CM...

Today I published another article in CMS Wire, entitled “... Read more

July 18, 2014

 

Innovation coming from Politics, An unlikely place o...

I was listening this morning to the Take Away with John Hock... Read more

July 16, 2014

 

They Say You Have to Spend Money to Make Money, is it ...

There’s an article out on MarketingSherpa today entitled, ... Read more

July 8, 2014

 

Social Intelligence Can Drive Customer Experience

I just had a chance to spend some time with a report that ca... Read more

July 1, 2014

 

Some Big Agency Executives are still missing the point

I read a piece this morning in Ad Age from Frank Bauer, the ... Read more

June 25, 2014

 

The Holy Trinity for Customer Experience

I’ve been reading a lot of different software vendors who ... Read more

June 19, 2014

 

Microsoft, SDL and Tahzoo launched a global partners...

It was a big day for Tahzoo yesterday. Brad Heidemann, Tahzo... Read more

June 13, 2014

 

There’s so many marketing clouds, I can’t see the ...

I’m writing from Seattle and so many will claim I don’t ... Read more

June 9, 2014

 

What Marketers can learn from the College Board

Something I never thought I’d write: businesses have somet... Read more

May 9, 2014

 

A Little Spring Cleaning

We have redone our blog, adding some new features and making... Read more

February 27, 2014

 

Avoiding the Pitfalls of Parallax Design

Parallax: A technique used to create the illusion of depth a... Read more

February 17, 2014

 

How Chipotle is using Content Marketing to Change the ...

Chipotle has a problem: a lot of their customers don’t kno... Read more

February 5, 2014

 

On Methods of Data Collection

You would be hard pressed today to find a company that doesn... Read more

January 23, 2014

 

Landing Pages vs. Dynamic Web Personalization

I was recently asked by a client, why they should implement ... Read more

November 21, 2013

 

Personalization and Relevancy: When the Perfect is The...

When it comes to personalizing the experience a customer has... Read more

November 15, 2013

 

Don't Judge A Data Set By It's Size

Recently I have noticed a mini backlash against “Big D... Read more

November 8, 2013

 

SDL Tridion 2013 MVP Retreat

Our Senior Technical Consultant Alex Klock recently attended... Read more

October 15, 2013

 

Harnessing Consumers as Content Creators Part II: Find...

Customer engagement is not about casting a wide net, it’s ... Read more

October 10, 2013

 

Harnessing Consumers as Content Creators Part I: Devel...

Obvious marketing statement #1: customers creating content o... Read more

September 3, 2013

 

Marking Tahzoo's Anniversary

Today marks another year in the life of Tahzoo. A year chara... Read more

August 24, 2013

 

Optimize this! A look at how to improve your Web/Multi...

In the marketing world today it’s rare to find an article ... Read more

August 13, 2013

 

Embracing the Digital Future

Tahzoo’s CEO, Brad Heidemann and Transamerica’s ... Read more

June 14, 2013

 

Tahzoo is proud to be as sponsor at SDL Innovate 2013

SDL Innovate 2013 kicks off this morning with a strong roste... Read more

June 13, 2013

 

Implementing SDL Tridion: Getting It Right the First T...

So you have made a considerable investment in SDL content ma... Read more

June 6, 2013

 

Anonymity, Personalization & The New Marketing Reality

The new marketing reality is that anonymity is no longer an ... Read more

June 4, 2013

 

Designing For The Experience: A New Approach To Mobile...

The discussion surrounding mobile design today by and large ... Read more

and

June 3, 2013

 

A New Way to Measure Customer Commitment

SDL’s Social Intelligence division officially launched the... Read more

May 21, 2013

 

Is the world ready for enterprise CMS in the Cloud?

A lot has been written about the next revolution in content ... Read more

May 8, 2013

 

New Technology, New Data, New Possibilities

In Forrester’s recent report, 2013 Interactive Marketing P... Read more

May 7, 2013

 

A Simple ROI Formula to Build a Business Case for Web ...

By John Kottcamp Originally featured in Retail Integration O... Read more

May 6, 2013

 

Multi-Channel Marketing: Synchronizing Your Message

A recent Mediabuzz.com article, entitled “Multi-Channel Ma... Read more

April 10, 2013

 

Marketers Will Invest in Analytics in 2013

2013 will be a year of investment for marketers, especially ... Read more

February 18, 2013

 
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