Predictive Personalization – is Big Data becoming Big Brother?

As the newest member of the Tahzoo team, I learned quickly that creating personalized customer experiences is something that my new employer excels in. But, wearing my “newbie” hat, I got to thinking – is it possible to take personalization even further? Every marketer today understands the value of Predictive Personalization, also referred to as … [ read more ]

Predictive Personalization – is Big Data becoming Bi...

As the newest member of the Tahzoo team, I learned quickly t... Read more

September 30, 2014

 

Stop Asking Millennials, Hire Them

mil·len·nial miˈlenēəl noun 1. a person reaching young ... Read more

September 26, 2014

 

Is Innovation like sex – wishing we did it more?

Innovation isn’t a new buzzword. In fact it might be the o... Read more

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Content Marketing, Strategy and the Grubby Business of...

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If Relevance is the Gateway to Engagement then Content...

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You can’t understand a person until you’ve walked ...

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Tahzoo – From a table at Starbucks to fastest growin...

If you follow this blog you will know from Ian’s post last... Read more

September 9, 2014

 

Who Made Your Labor Day Experience?

Where did you spend Labor Day? The day we celebrate “the A... Read more

September 5, 2014

 

Virtual Ethnography: A Story about tigers, the Interne...

To study the tiger, go to the jungle, not the zoo.  That’... Read more

August 28, 2014

 

A day at the ‘zoo, why not? It’s our birthday

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August 27, 2014

 

How to throw a fabulous “friend-centric” experienc...

I love to cook and entertain. I enjoy nothing more than havi... Read more

August 26, 2014

 

A Master Symposium on SDL Customer Experience Cloud

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August 22, 2014

 

The Fair Exchange: A Business Model for Successful Cus...

One of our core principles at Tahzoo is the idea of the Fair... Read more

August 18, 2014

 

How you use your digital experience solution is more i...

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August 13, 2014

 

This isn’t go-live, this is launch.

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August 8, 2014

 

Who wants to increase conversions by 240%

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July 29, 2014

 

To Sell Innovation, it Takes Understanding How People ...

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July 22, 2014

 

Content Strategy Maturity Requires the combination of ...

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July 21, 2014

 

Check out "Marketing Faces a Publishing Problem" in CM...

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July 18, 2014

 

Innovation coming from Politics, An unlikely place o...

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July 16, 2014

 

They Say You Have to Spend Money to Make Money, is it ...

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July 8, 2014

 

Social Intelligence Can Drive Customer Experience

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July 1, 2014

 

Some Big Agency Executives are still missing the point

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June 25, 2014

 

The Holy Trinity for Customer Experience

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June 19, 2014

 

Microsoft, SDL and Tahzoo launched a global partners...

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There’s so many marketing clouds, I can’t see the ...

I’m writing from Seattle and so many will claim I don’t ... Read more

June 9, 2014

 

What Marketers can learn from the College Board

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May 9, 2014

 

A Little Spring Cleaning

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February 27, 2014

 

Avoiding the Pitfalls of Parallax Design

Parallax: A technique used to create the illusion of depth a... Read more

February 17, 2014

 

How Chipotle is using Content Marketing to Change the ...

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February 5, 2014

 

On Methods of Data Collection

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January 23, 2014

 

Landing Pages vs. Dynamic Web Personalization

I was recently asked by a client, why they should implement ... Read more

November 21, 2013

 

Personalization and Relevancy: When the Perfect is The...

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November 15, 2013

 

Don't Judge A Data Set By It's Size

Recently I have noticed a mini backlash against “Big D... Read more

November 8, 2013

 

SDL Tridion 2013 MVP Retreat

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October 15, 2013

 

Harnessing Consumers as Content Creators Part II: Find...

Customer engagement is not about casting a wide net, it’s ... Read more

October 10, 2013

 

Harnessing Consumers as Content Creators Part I: Devel...

Obvious marketing statement #1: customers creating content o... Read more

September 3, 2013

 

Marking Tahzoo's Anniversary

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August 24, 2013

 

Optimize this! A look at how to improve your Web/Multi...

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August 13, 2013

 

Embracing the Digital Future

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June 14, 2013

 

Tahzoo is proud to be as sponsor at SDL Innovate 2013

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June 13, 2013

 

Implementing SDL Tridion: Getting It Right the First T...

So you have made a considerable investment in SDL content ma... Read more

June 6, 2013

 
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