2013 will be a year of investment for marketers, especially in the area of analytics. In the recently released report, "Marketing Budgets 2013," over half of all companies reported they plan to increase their digital budgets by 20% and, of those, nearly half will increase spending on analytics. The old saying, "you can't count what you can't measure," has never been more accurate.  As marketing organizations feel added pressure to be accountable for their results and consumers are demanding … [Read more...]