Archives for April 2016

The Experience Economy: Participant or Spectator?

John Kottcamp


The experience economy is upon us. All the research points to the fact that people increasingly value the experience of a thing more than the thing itself. The adventure of hiking the Inca trail is worth more than buying a new car. The Uber experience is so much better than standing in the rain trying to hail a taxi. And the list goes on.  What does this means for businesses? No matter what product or service you’re promoting, the experience of your brand is what matters the most and is … [Read more...]

Product Information Management: A single solution to managing translated content


In a globalized world where only the sky is the limit and communication barriers disappear, many companies attempt to expand their presence into new, overseas markets. Even though societies are getting more and more homogeneous, creating tailored, easy to understand messages is still a prerequisite for marketing success. High quality translations of your marketing communications is a major part of it. The results of a 2014 Common Sense Advisory Group survey confirm the importance of creating … [Read more...]

Mentoring Is About Mileage, Not Age

Jonathan Graham


“When people tell me they’ve learned from experience, I tell them the trick is to learn from other people’s experience.” – Warren Buffett Seventeen-plus years in the Information Technology vertical. Eight plus years specifically in a Consulting role. Recently completed my first quarter with Tahzoo. Did I need a mentor when I began the most recent chapter in my career? Absolutely! (Why wouldn’t I?) There is a misconception that mentoring is just an advising or training activity for younger … [Read more...]

Dear Ms. FEWD: Images – Content vs. Presentation

Sarah Braumiller


Dear Ms. FEWD, I know we have the image tag in HTML, and background-image in CSS. When is the proper time each should be used? Sincerely, Image Scrimmage ______________ Dear Image Scrimmage, While both render an image, they’re both used for very different purposes. To decide which should be used, ask yourself: is the image content or presentation? Examples of content might be article images or images showing products. You definitely want to denote this as part of the content, which is … [Read more...]

Transformation or reinvention? We have not seen the last of the wheel


“It isn't all over; everything has not been invented; the human adventure is just beginning.” – Gene Roddenberry, creator of Star Trek As frequent hotel stayers, the highlight of my kids’ hotel experience involves using the room card to swipe the door open, quite an annoying ceremony that starts with bickering over whose turn it is to the inevitable lack of success in opening it. But a recent visit to Disney World yielded some new experiences with the introduction of the MagicBand: an … [Read more...]

Trust Is Not Won, but Earned … Through Disarmingly Honest Conversation

Jonathan Graham


By Che010 (Own work) [CC BY-SA 3.0] “Without trust we don’t truly collaborate; we coordinate or at best, cooperate. It is trust that transforms a group of people into a team.”—Stephen Covey It’s happened to you. It’s happened to me. It happens more often than people would like to believe. You are handed a statement of work, a person’s name to contact and told to go make it happen. Your mission, should you choose to accept it … With that, you become the action hero in your own movie with a … [Read more...]

Dear Ms. FEWD: The i’s Have It

Sarah Braumiller


Dear Ms. FEWD, I have noticed the last few years, that the “i” tag has been used to declare icons. What does this tag do? Does the “i” actually mean “icon”? Sincerely, The <i>s have it ____________ Dear <i>s, Before we separated content from presentation, the i tag it was actually meant to denote italics. The HTML5 specification tried to redefine the use of this tag, and states: “The i element represents a span of text in an alternate voice or mood, or … [Read more...]