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In Forrester’s recent report, 2013 Interactive Marketing Predictions, the research firm highlights the expectation that in 2013 “marketers will get comfortable with data discomfort.” The point being that with the Continue reading
By John Kottcamp Originally featured in Retail Integration Online, the original can be viewed here. Every marketer struggles with accountability. It keeps chief marketing officers up at night and makes Continue reading
A recent Mediabuzz.com article, entitled “Multi-Channel Marketing: Risks and Opportunities,” highlights the evolution from single to multi-channel marketing. The author notes the cohesion and unity that has become necessary in Continue reading
A new report from Forrester, entitled “Digital Customer Experience Trends to Watch, 2013,” reveals that in the coming year, customers will come to expect tailored and holistic experiences that center Continue reading
Constant developments in marketing and technology make it hard to stay abreast of the latest news. Allow us to relive you of the burden with our “Weekly Words,” intended to Continue reading
Tahzoo Chief Strategy and Marketing Officer, John Kottcamp, is confirmed to speak at Digital Hollywood in Marina del Rey, Calif., on October 17, 2012. Kottcamp will participate in the session, “Media, Entertainment and Continue reading
Finally we as marketers have hit a time where there are tools that help us deliver the right message to the right person at the right time, via the right Continue reading
Writing code can be subjective. It’s hard to say ‘right’ or ‘wrong’; it’s easier to say ‘worse’, ‘good’, ‘better’, or ‘best.’ It’s not about the code, but the benefits you Continue reading
The article published by Econtent today entitled “Get To Know Your Users and Increase Engagement” discusses the importance of personalizing content and creating engaging experiences for your customers online. We Continue reading
A properly managed CXM can be a valuable tool in driving conversion at every step of the customer lifecycle. In order to formulate an effective strategy, a CXM must emphasize Continue reading
