The Data of Contextual Intelligence In the 1960s, computers were introduced to marketing departments. Essentially, their purpose was to pull in all sorts of data, “normalize” it in relational databases and make it available for query. This enabled marketers to begin to understand the science behind segmentation. Over time, whole companies like Experian, Axciom and Nielsen emerged becoming data aggregators. Today they provide this data to brands as a service, essentially appending the data … [Read more...]
Contextual Intelligence: Data, Context & Mechanics (Part III)
