Last week, we introduced the idea of getting content fit where Ian Truscott, SVP of Content Strategy here at Tahzoo talked about what exactly that means and how to determine if your content marketing strategy needs to shape up. We have developed a six point “fitness plan” that can be used to guide a company in the right direction when it comes to developing/executing their content marketing strategy. You can take a look at that here and start whipping your company into shape.
This week, we discuss “Cutting the Fat” in terms of content marketing and what that means. We will explain which content is just putting more weight on you and which content can help you reach a healthy goal. Being able to determine the differences will help you in having a more attractive digital presence that your brand can feel good about.
From this podcast, you can expect to gather advice on how to detect unhealthy content, where to focus energy when publishing content and the one question you should ask yourself before even drafting a piece of content!
Listen to the podcast here, and if you have any questions, feel free to leave them in the comments section or connect with us on Twitter @Tahzoo.
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