Today, I’m heading to Boston to attend the 2014 Gilbane Conference. While there, I’m hoping to further hone my skills and craft my ability as a content strategist to create frictionless experiences for customers. Tahzoo encourages professional development, so when the opportunity to go to Boston presented itself, I decided to take full advantage of it. While I have plenty of ideas and can confidently say I understand the concept of developing strategies that increase engagement and follows consumer journeys as they evolve, I would be a fool if I thought I had nothing more to learn. By speaking with other professionals in the industry, I’ll increase my awareness of trends, the secrets of effective strategies, and avoid those tactics that have proven themselves less than successful.
While all of the keynotes and workshops look equally interesting, there are a few that I am especially looking forward to attending. Personally, I believe that the legs behind any strategy are the logistics. Think about it, what good is a strategy if the execution doesn’t make any sense? With this in mind, there is a lecture that focuses on how to manage multichannel content marketing. I’m anticipating this seminar because we live in a digital, multichannel hemisphere and so do our customers. We all know that content and content channels are always evolving. By having a foundation that manages content and can be implemented and customized per channel, your marketing team can save a lot of time, money and internal resources. Operationalizing your content strategy ensures that you have a long term solution to immediate and future problems. I can’t wait to see how Patrick Cassidy contributes to the conversation.
I tend to stump a lot of people with my questions. What can I say, I’ve always been inquisitive and my position at Tahzoo has forced me to ask and attack serious questions as I’ve grown in this field. So, you should be able to guess what else I’m looking forward to. I can’t wait to stump the web content management consultant. If you pair the evolving nature of content and fulfilling the customer experience needs of major corporations, then you are bound to run into a few instances that can stump even the brightest of them all. That being said, a new perspective is always welcome (especially here at Tahzoo) and I am so excited to connect with the best and brightest in the field. So, be prepared Praveen, Anne and Deane!
If you’ll be in Boston for Gilbane, reach out and lets connect!