A wave of digital revolution that has flowed over retail, the consumers have risen up, waving the pitchfork of social media, the power of the review in their heart and unified by chants of this going viral – they have thrown off the shackles of dreadful customer service, Sunday closings and watertight return policies.
Their champions seized the mood; made hay with selling books online, offered a peerless service for selling shoes and changed the way men buy razors that didn’t involve a mission to unlock a pharmacists cabinet.
The old guard felt that they were too big to go to the guillotine, but even the geeks abandoned their own, as the go-to retailer for anyone with a pocket protector and an interest in electronics and gadgets found that they would suffer the reckoning of the people’s court.
So, you’re a retailer peaking over the parapets at the angry mob, you see the glint in the eye of their champion, licking his lips at the prospect of delivering what you do for free, the same day. What do you do?
Well, in a recently published datasheet we outline some of the ways we are helping our clients become their peoples champion.
We outline some of the areas of focus, specifically; organizational transformation, omni-channel retail customer experience, loyalty and the technology that drives all of this.
Vive la Revolution! – good luck!