Tahzoo

  • Blog
  • Desk of Brad
  • Our website
  • Let’s talk

MarkLogic World Chicago

Jen Adamski-Torres

May 21, 2017
Jen Adamski-Torres

From business solutions and use cases for senior management to technical deep dives for administrators and developers, MarkLogic World introduces a new world of possibilities.   This week, Tahzoo attended MarkLogic Chicago 2017, packed with beneficial sessions and multiple learning tracks. During the opening keynote, Tahzoo was recognized for our participation in the Early Access Program for MarkLogic 9. Together with the Tahzoo team, I was on-site capturing sessions via digital graphic … [Read more...]

Filed Under: Customer & Business Insight, Data Science, MarTech, Technology Tagged With: Big Data, Digital Transformation, marklogic, partnerships, Personalization

That Teen Watching Snapchat Stories About Puppies Is Your Future Prospect

Patrick Rooney

June 28, 2016
Patrick Rooney

If nothing else, the last 5 to 10 years in the digital ecosphere proves that things move fast. Really fast. Faster, often, than we can react and re-factor for new paradigms or platforms. Think about this for a moment: Snapchat was launched in 2013. Every t-shirt I own is older than that, literally. Such a rapid pace of change and segmentation of your clients/consumers really can't be met effectively with straightforward, reactive development efforts. Recently, we discussed the what of … [Read more...]

Filed Under: Customer & Business Insight, Customer Journey, Financial Services, Lifetime Value, Social Marketing Tagged With: CMS, Content, Content Management, Personalization, social strategy

Personalization: The Antidote for Search

John Kottcamp

February 10, 2016
John Kottcamp

Forget search. Invest in personalization. That’s the message we are increasingly hearing from technology vendors who are marketing the decision-engine tools that promise to deliver personalization in a meaningful and impactful way. According to Forrester Research, orchestrating customer interactions in real-time across channels is the biggest challenge facing customer experience professionals. Does that mean that search is going away? No, but it's interesting to note that eMarketer’s most … [Read more...]

Filed Under: Contextual Experiences, Experience Design, Technology Tagged With: connected experiences, Personalization, Retail, search

Building Your Enterprise Marketing Platform

Jan Willem Van Wessel

December 16, 2015
Jan Willem Van Wessel

This is part two of a series of four articles on the Enterprise Marketing Platform. In my previous blog, I explained the importance—and even the inevitability—of an Enterprise Marketing Platform. In Part 2, I will explain what an Enterprise Marketing Platform (EMP) looks like from an architectural viewpoint and how it should be used. Architecture Every enterprise needs to build out their version of a fully integrated EMP.  Most organizations already have many if not most of the … [Read more...]

Filed Under: Contextual Experiences, Marketing Cloud, Technology Tagged With: Content, contextual relevancy, Customer Insight, Data, EMP, enterprise marketing platform, Personalization

In Personalisation, Content Plays Catch Up

November 18, 2015
tahzoo

The words are there, pressed in neat rows of characters on simple clay tablet. It is a listing of the services of a shoemaker, a scribe and an ointment dealer. They were inscribed in Babylon sometime around 3,000 BCE. As far as anyone knows, this clay tablet represents the earliest known example of written advertising. In the five millennia since, new communication technologies have arisen and each time a new one emerges, advertising has always been adapted to it. First print and then radio … [Read more...]

Filed Under: Customer Journey, Experience Design, Mobile Experiences Tagged With: advertising, Content, marketing technology, personalisation, Personalization

It’s not the technology, it’s the execution

November 18, 2015
tahzoo

Technology is now at such a place where when we get an email or see an ad, we assume that there is some reason that we are seeing it. We all know that email open rates and time spent reading pages can be tracked. Consumers understand that their interaction history on a website can be used to recommend products and content. But, when I look under the hood, I am often surprised how little tracking is actually being done. When I look across the landscape of user experiences on the web, as well as … [Read more...]

Filed Under: Contextual Experiences, Customer & Business Insight, Customer Journey Tagged With: Customer Experience, customer journey, digital experience, personalisation, Personalization

Search Personalization: Adding Context to Content

April 8, 2015
tahzoo

Search Personalization is here! Wait, wasn’t it always here, but is it now “permanently” here? Well, it’s often hard to dissect how far we are into search personalization already as we work past the ramblings of many who are angry that search engines might actually know something about them. We also have to look back at where we’ve been as well, and as SEOs, formulate where we need to go into the future. Therefore, search personalization is the logical next step in the progression of the top … [Read more...]

Filed Under: Customer & Business Insight, Drive to Web, Social Marketing Tagged With: Personalization, predictive personalization, SEO

How to Thrive in a World of Disruption

John Kottcamp

February 20, 2015
John Kottcamp

Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only cure for disruption is innovation and transformation.  And yet, according to a recent study by Boston Consulting Group, 75% of business transformations fall short.  If ever it felt like being between a rock and a hard place, it’s now.  The irony is that one of the biggest causes of disruption, technology, is also one of … [Read more...]

Filed Under: Connected Experiences, Contextual Experiences, Customer & Business Insight, Customer Centricity, Customer Journey, Technology Tagged With: Content Marketing, customer centricity, Customer Experience, CX, Digital Transformation, marketing technology, Personalization

Three Predictions for 2015

Brad Heidemann

December 19, 2014
Brad Heidemann

As 2014 winds down, I’m looking at Tahzoo’s customers – Fortune 500 companies that are leading the pack in terms of customer experience – as a weathervane for what the year will hold in store for organizations worldwide. I’m already seeing a few key trends emerging that I predict will shape the business landscape in 2015. Business-to-Consumer models will take center stage. First, I predict we’ll see more businesses across industries leveraging the B2C model of selling directly to consumers. … [Read more...]

Filed Under: Customer & Business Insight, Customer Journey, Drive to Web, Lifetime Value, Uncategorized Tagged With: customer centricity, Customer Insight, Insights, Personalization, Predictions

Notes from Gilbane: Is Personalization Don Quixote’s Windmill?

December 8, 2014
tahzoo

I’m writing this on the plane back from a rather splendid Gilbane Boston event, an event I have a lot of personal history with, as a former Gilbane analyst, sometimes speaker and frequent sponsoring vendor. This time around I was an attendee, free to enjoy the views of my industry peers in the sessions and to do some serious networking. Clearly your experience of these events is dependent on the sessions you attend, but a theme was soon set in the analysts keynote panel; the perennial … [Read more...]

Filed Under: Connected Experiences, Contextual Experiences, Customer & Business Insight, Customer Journey, Drive to Web, Uncategorized Tagged With: Content Marketing, Gilbane, Personalization

  • 1
  • 2
  • 3
  • Next Page »
  • 
  • 
  • 

What else do we talk about?

  • Inside the Zoo
  • Contextual Experiences
  • Mobile Experiences
  • Connected Experiences
  • Customer & Business Insight
  • Customer Journey
  • Experience Design
  • Drive to Web
  • Marketing Cloud
  • Social Marketing

View Previous Posts

About Tahzoo

  • Who we are
  • What to expect
  • Our results
  • Join Us
  • Let’s talk

Learn more

  • Inside the Zoo
  • Contextual Experiences
  • Mobile Experiences
  • Connected Experiences
  • Customer & Business Insight
  • Customer Journey
  • Experience Design
  • Drive to Web
  • Marketing Cloud
  • Social Marketing
  • 
  • 
  • 

© 2018 Tahzoo - but, please feel free to share excerpts with appropriate attribution and links to the original content.