MarkLogic World Chicago

Jen Adamski-Torres


From business solutions and use cases for senior management to technical deep dives for administrators and developers, MarkLogic World introduces a new world of possibilities.   This week, Tahzoo attended MarkLogic Chicago 2017, packed with beneficial sessions and multiple learning tracks. During the opening keynote, Tahzoo was recognized for our participation in the Early Access Program for MarkLogic 9. Together with the Tahzoo team, I was on-site capturing sessions via digital graphic … [Read more...]

That Teen Watching Snapchat Stories About Puppies Is Your Future Prospect

Patrick Rooney


If nothing else, the last 5 to 10 years in the digital ecosphere proves that things move fast. Really fast. Faster, often, than we can react and re-factor for new paradigms or platforms. Think about this for a moment: Snapchat was launched in 2013. Every t-shirt I own is older than that, literally. Such a rapid pace of change and segmentation of your clients/consumers really can't be met effectively with straightforward, reactive development efforts. Recently, we discussed the what of … [Read more...]

Personalization: The Antidote for Search

John Kottcamp


Forget search. Invest in personalization. That’s the message we are increasingly hearing from technology vendors who are marketing the decision-engine tools that promise to deliver personalization in a meaningful and impactful way. According to Forrester Research, orchestrating customer interactions in real-time across channels is the biggest challenge facing customer experience professionals. Does that mean that search is going away? No, but it's interesting to note that eMarketer’s most … [Read more...]

Building Your Enterprise Marketing Platform

Jan Willem Van Wessel


This is part two of a series of four articles on the Enterprise Marketing Platform. In my previous blog, I explained the importance—and even the inevitability—of an Enterprise Marketing Platform. In Part 2, I will explain what an Enterprise Marketing Platform (EMP) looks like from an architectural viewpoint and how it should be used. Architecture Every enterprise needs to build out their version of a fully integrated EMP.  Most organizations already have many if not most of the … [Read more...]

In Personalisation, Content Plays Catch Up


The words are there, pressed in neat rows of characters on simple clay tablet. It is a listing of the services of a shoemaker, a scribe and an ointment dealer. They were inscribed in Babylon sometime around 3,000 BCE. As far as anyone knows, this clay tablet represents the earliest known example of written advertising. In the five millennia since, new communication technologies have arisen and each time a new one emerges, advertising has always been adapted to it. First print and then radio … [Read more...]

It’s not the technology, it’s the execution


Technology is now at such a place where when we get an email or see an ad, we assume that there is some reason that we are seeing it. We all know that email open rates and time spent reading pages can be tracked. Consumers understand that their interaction history on a website can be used to recommend products and content. But, when I look under the hood, I am often surprised how little tracking is actually being done. When I look across the landscape of user experiences on the web, as well as … [Read more...]

Search Personalization: Adding Context to Content


Search Personalization is here! Wait, wasn’t it always here, but is it now “permanently” here? Well, it’s often hard to dissect how far we are into search personalization already as we work past the ramblings of many who are angry that search engines might actually know something about them. We also have to look back at where we’ve been as well, and as SEOs, formulate where we need to go into the future. Therefore, search personalization is the logical next step in the progression of the top … [Read more...]

How to Thrive in a World of Disruption

John Kottcamp


Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only cure for disruption is innovation and transformation.  And yet, according to a recent study by Boston Consulting Group, 75% of business transformations fall short.  If ever it felt like being between a rock and a hard place, it’s now.  The irony is that one of the biggest causes of disruption, technology, is also one of … [Read more...]

Three Predictions for 2015

Brad Heidemann


As 2014 winds down, I’m looking at Tahzoo’s customers – Fortune 500 companies that are leading the pack in terms of customer experience – as a weathervane for what the year will hold in store for organizations worldwide. I’m already seeing a few key trends emerging that I predict will shape the business landscape in 2015. Business-to-Consumer models will take center stage. First, I predict we’ll see more businesses across industries leveraging the B2C model of selling directly to consumers. … [Read more...]

Notes from Gilbane: Is Personalization Don Quixote’s Windmill?


I’m writing this on the plane back from a rather splendid Gilbane Boston event, an event I have a lot of personal history with, as a former Gilbane analyst, sometimes speaker and frequent sponsoring vendor. This time around I was an attendee, free to enjoy the views of my industry peers in the sessions and to do some serious networking. Clearly your experience of these events is dependent on the sessions you attend, but a theme was soon set in the analysts keynote panel; the perennial … [Read more...]