Customer centricity is the first step towards delivering contextually relevant customer experiences that produce meaningful and measureable business results. The road to customer centricity is made up of people, processes and technology. Tahzoo has joined forces with e-Spirit to form a new partnership that provides one of the key technological components that enable customer centricity.
The means by which companies and consumers engage is through content. In the digital age this means being able to create, publish and distribute that content across channels, on different types of devices and on a variety of platforms. The content may be connected to inbound marketing campaigns and programs like email, display advertising, search and social. It may be presented within the context of an ecommerce experience and it may be accessed in a customer service engagement, combined with data from a robust CRM implementation.
As a result, everyone’s building and touting their Marketing Cloud, from Adobe and Oracle to Salesforce and IBM. But in the real world, most companies aren’t looking for a single solution; they’re looking for systems that work together with other systems. Integration is the real watchword.
That’s why Tahzoo has chosen to partner with e-Spirit and its flagship CMS platform, FirstSpirit. It offers all the power, scalability and flexibility of a leading content management solution, while reducing the complexity of integrating it with other systems like ecommerce, marketing automation and CRM, from joint partners like SAP, Hybris and IBM.
When it comes down to it, the question is not, “Do I believe in the importance of customer experience?” Everyone already agrees. The real question is, “How can my company make it work and enable our brand to engage with customers and prospects along their entire customer journeys?” The debate about the theory is over – it’s all about getting stuff done.
So if you and your company are struggling to get value out of your front office investments or are just getting ready to embark on a new customer experience or digital transformation initiative, take a look at e-Spirit and then give us a shout to help you get there.