As we get ready to open the doors to “our house” with our official Open House event later today, I think it is always interesting to look at the history of our new headquarter location – check out what I found and how there is a huge correlation between our space and the third generation of commerce:
1005 7th Street Northwest, sits at the corner of 7th Street NW and New York Avenue. It also sits at the intersection of the next generation of commerce in the District. With the moving into offices at 1005 7th Street NW, Tahzoo, a leading international customer experience agency, the neighborhood enters the 3rd generation of commerce, readying itself for the demands of the always connected world of the 21st century.
The existing buildings in the neighborhood date from the late 1800’s, which was populated mostly with recent German immigrants. By the early 1900s, it was the bustling commercial hub of Washington DC. Many large merchants including dry goods and furniture shops laid down their roots on 7th Street NW. The world of day to day commerce defined how people shopped and to some degree how they interacted with other people and businesses.
In 1933 Acme Stove Company started out and took over 1005 7th Street NW. For the next 50 years it was a fixture on the corner and is still a thriving business, although no longer based in the District.
Then came the internet and changed both the ways we did business and the way we interacted with people. First came websites and web stores, then came the intersection of traditional face to face business and the digital revolution. Following the lead of Groupon, Living Social, founded in DC, launched its daily deal site in 2009. It represented the 2nd generation of commerce, bringing digital commerce to small business and connecting brick and mortar commerce with the Internet. By 2011 the business had grown so fast and was valued so highly, it took on the complete renovation of the Acme Stove building at 1005 7th Street NW and moved in, combining silicon valley tech hipness and old district neighborhood feel.
This time though, the cycle of commerce didn’t last 50 years. In less than a decade, Living Social and its style of commerce ebbed and flowed. By mid 2014, it had to abandon the Acme Stove building and consolidate its operations elsewhere. Enter Tahzoo.
Founded in 2011, Tahzoo was conceived of as the 3rd generation of commerce. This time it wasn’t businesses that were in charge of its customers. The perfect storm of technology, economics and the flattening of the world has led to profound changes in the way people engage with other people, institutions and businesses. Tahzoo understands the new dynamic and has been built to help companies learn to be customer-centric and be able to deliver engaging, relevant, personalized experiences online and offline, regardless of channel, device or platform.
And so, having to move for a 3rd time in almost as many years because of phenomenal growth, Tahzoo takes on the responsibility for the Acme Stove building and the next generation of commerce built right in the heart of the District.